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    Research Service, March 22, 2010.                  

                                   6- BRINSON (D. J) & RADCLIFFE (M. F.);        
                                     Internet Law And Business Handbook,
                                     Independent Publishers Group, 2000.             

                                   7- CLARK (SH.); Note, What a Tangled             
                                     Web We Weave, When First We
                                     Practice to Deceive: Frames, Hyperlinks,    
                                     Metatags, and Unfair Competition on
                                     the World Wide Web, HASTINGS Law                
                                     Journal. Vol. 50, 1999.
                                                                                     
                                    8- DOELLINGER (CH. J.); Trademarks,
                                       Metatags, And Initial Interest                
                                       Confusion: A Look To The Past To
                                       Reconceptualize The Future, IDEA-            
                                       The Journal of Law and Technology,
                                       Vol. 41, Issue 2, 2001.                         

                                    9- DOGAN (S. L.) & LEMLEY (M. A.);         
                                       Trademarks and Consumer Search
                                       Costs on the Internet, Houston. Law     1- ANDERSON (E.); Protection of
                                       Review, Vol. 41, 2004.                    Trademarks from Use in Internet
                                                                                 Advertising Banner Triggers: Playboy
                                    10 -DUNAEVSKY (Y.); Comment,                 v. Netscape, Jurimetrics, The Journal of
                                        Don’t Confuse Metatags with Initial      Law, Science, and Technology, 2000.
                                        Interest Confusion, 29 Fordham
                                        Urban Law Journal, Vol. 29, Issue 2,   2- BAGLEY (P. H.) & ACKERMAN
                                        2002.                                    (P. D.); Trigger Happy: The Latest
                                                                                 Internet Assault on Trademark Rights,
                                    11- Goldman (E.); Deregulating               Computer Lawyer, Vol. 16, No. 5, 1999.
                                        Relevancy in Internet Trademark
                                        Law, Emory Law Journal, Vol. 54,       3- BAKKEN (E); Unauthorized Use of
                                        2005.                                    Another’s Trademark On the Internet,
                                                                                 UCLA J.L. & TECH. (University of
                                    12- KAMINER (M. A.); The Limitations         California, Los Angeles Journal of Law
                                        of Trademark Law in Addressing           and Technology); Vol. 3; 2003.
                                        Trademark Keyword Banners, Santa
                                        Clara Computer & High Tech. Law         4- BEEBE (B.), The Semiotic Analysis of
                                        Journal, Vol. 16, 1999.                    Trademark Law, UCLA L. REV., Vol.
                                                                                   51, 2004.
                                    13- KAPLAN (C. S.); Playboy Ruling
                                        Recognizes Limits to Online Rights     5- BRIAN (T.); Use of Trademarks as
                                        of Trademark Holders, N.Y. Times,        Keywords to Trigger Internet Search
                                                                                 Engine Advertisements, Congressional

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