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Blockbuster
West Coast
Blockbuster
West
Coast
Brookfield
West Coast West Coast
Brookfield Blockbuster
West Coast West Coast
2- Brookfield Communications, Inc. V. West
Coast Entertainment Corp., 174 F.3d 1036
(9th Cir. 1999); See also: ROTHMAN (J. E.); West Coast
Op. Cit., PP. 117– 121; PAYLAGO (S. U.);
Op., Cit., P. 48; SAUNDERS (K. M.); Op., Cit.,
West Coast
1- MCCARTHY (TH.); Op. Cit., P. 2.03; TUCCI
(V.); The Case of the Invisible Infringer:
Metatags, Trademark Infringement and
False Designation of Origin, Journal of
Technology Law & Policy, Issue No. 2,
2000, P. 54; SIDBURY (B. F.); Op. Cit., P. 53;
MAYNARD (B.J.); Note, The Initial Interest
Confusion Doctrine and Trademark
Infringement on the Internet, Washington
& Lee Law Review, Vol. 57, 2000, P. 1303;
SHARROCK (L.M.); Realigning the Initial
Interest Confusion Doctrine With the
Lanham Act, Whittier Law Review, Vol. 25,
2003, P. 73.